Who are we?
"Hi, I'm Jelle."
That was the first sentence on this website in 2007. I was 14 and I wanted to share my gardening tips with more people.
Years went by and more and more people got excited about my easy way to grow your own food. Because of their enthusiasm, my little website grew into a movement. I couldn't do it on my own.
At first my mom Saskia helped a lot. Then my brother and best friend, and ... now we're a company.
That still feels weird to say that because it doesn't feel anything like a 'normal' company with clients. We're more like a super enthusiastic club.
If you asked me, "Jelle, what's your business model?" the answer is simple. I don't have one.
We just stick to our goal: to make people happy with our easy way to grow your own veggies.
The funny thing is we keep growing. We started in the Netherlands and are now available in Europe too. People are excited by what we do and we want to keep it that way.
We're not a company that sees you as a number. To us, you're not really a customer. You're one of us - a Planty Gardener.
Our whole thing is getting people excited to grow their own food.
That's why we go above and beyond to make sure your garden is a success.
And everyone who joins our team is 100% on board.
When you call us, you'll get someone on the phone who also has a Planty Garden and can talk your ear off about it, if you're into that.
Let me introduce you:
Started Planty Gardening (aka Makkelijke Moestuin) in 2007 as a lazy teen. A little more ambitious these days. ;-)
The brains behind Planty Gardening. Knows everything about growing vegetables. Jelle and Arjen's mom.
CUSTOMER SERVICE KING
Robbin's your guy. Whatever you need, he'll sort it out. Jelle's BFF.
FINANCES / DEVELOPER
Makes our ambitious ideas happen. Also reins us in when we're too ambitious. ;-) Jelle's brother.
Eats, drinks, and sleeps code. Actually lies awake at night if there's one bad app review.
Master of all things app. Jelle's design mentor in a past life.
Former landscaper and forklifter. Current logistics and management expert.
US to Amsterdam transplant. All about sharing her love of Planty with the world.