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Privacy statement

Privacy is becoming more and more important, and it makes sense that people are taking it seriously. We do too. 

That's why we protect all the data that you provide through this website. We use it only if really necessary - for example, to send your orders or if you ask us to change something. And we never pass it on to third parties. 

For example, if you sign up for the newsletter, we will only use your email address for that purpose, nothing else. 

The same applies to the shop, the app, and the online community. We don't like it when our data is used all over the place, so we won't do that to you and your data.


On the contact page, when submitting the contact form, you're required to indicate you are not a robot. We use the 'captcha' from Google so we don't get spammed by annoying bots.


Since 2012, the Netherlands introduced a law for using cookies. This law states that websites must clearly and fully inform their visitors about the use of cookies. So, here we go.

We use cookies on this website. A cookie is a simple, small file transmitted with the pages of this website via your browser and stored on your computer's hard drive. If you do not want these cookies you can disable them through your browser. Check out this explanation by the Dutch Consumers' Association for more information (available in English).

The cookies that end up on your computer don't come from us, but are placed by Google as part of the "Analytics" service. We use this service to see how visitors use our website. Google may provide this information to third parties if Google is legally required to do so, or to the extent that third parties process the information on Google's behalf. We have no influence over this.

What cookies do we use?

Our own cookies

We do place some cookies ourselves to ensure that the site works well. For example, the search function in the header or the shopping basket in the shop. Without these cookies, the site wouldn't function properly.

Google Analytics

We also use analytical cookies from Google Analytics.

We don't place these cookies ourselves: they're placed by Google as part of the "Analytics" service.

We use this service to gain insight into how the site is used and to make it better and better.

Analytical cookies have minimal impact on your privacy. The measured data is processed anonymously (without your IP address) and will never be provided to third parties unless required by law.

This information is stored by Google on servers in the United States. See Google's privacy policy for more information.

We don't use cookies for social media

At the end of 2020, we removed all social media pixels from the site. As a result, they can no longer place cookies on your computer. At least: not via our website.

We did this because platforms like Facebook and Twitter have recently been in the news for privacy concerns. Moreover, we also think it's super irritating that if you visit a website once, you're then bombarded with its advertisements. So, we don't participate in that.

Registering with us via social media accounts is not possible

For a similar reason, we don't allow you to log in with your Google or social media account. We don't feel comfortable with your profile data and personal preferences being shared between our website and a social network.

When you use a 'social login' you give your personal data to both social networks and third-party websites. So, you lose control over your data. If one of the parties is hacked, login data and personal data on all websites (that had access) become vulnerable as well. So, we recommend that you create an account with a unique password for our site. 

We're not alone in this: more and more companies are removing the social login option. 

New rules as of May 2018

In May 2018, new laws on data privacy went into effect in Europe: the General Data Protection Legislation.

The data we collect ourselves on the site is anonymous - we can never trace it back to you. 

If you create an account in the shop or the app, we only store the data we need to process your orders or to ensure the proper functioning of your account.

We keep your data for as long as you use your account and for 2 years after that. If you want us to immediately remove the data, just let us know via email.

The community is the one exception: if you create an account there, you and we can delete your account but not all the comments you've made. If all those comments were deleted, then the posts on the forum would have some big gaps and nobody wants that 😉.

The community

For the online community, we follow the same rules as the app, the site, and the shop.

If you participate in the community, your name, posts, and comments are visible to everyone. But if you prefer to post under as Mrs. Bean rather than under your own name: be my guest. You can easily change your name in your profile settings.

We can delete your account information altogether upon request. Your existing posts and comments on the forum will remain to prevent gaps like I mentioned above. (That aside, it's also not possible for us to remove the comments everywhere.)


If you do not want to install cookies at all, you can disable them in your browser.

But beware: if you disable cookies in your browser, this site will not work as well. And that won't be our fault 😉.